ECLC Preschool Tour Campaign

Facebook and Instagram ads that reach local parents, capture tour requests inside Facebook, and send every one straight to Sivan. The Roth Family JCC at Shalom Orlando, June to July 2026.
● Live · delivering
Budget used
$8 / $2,500
$2,500 cap, running June to mid-July
Tour requests
1
Parents who asked for a tour
Cost per request
$8
Spend per request
Link clicks
2
Taps on the ad
New subscribers
1
Added to the email list
Tours booked
-
Updated as families tour
Numbers last updated 8 Jun 2026, 5:19 PM. This dashboard updates every day.
The follow-up, handled for you

When a parent asks for a tour, four things happen on their own

Every tour request sets off these four steps by itself, day or night, so no parent is left waiting on the team.
1
Request capturedThe parent fills in a short form inside Facebook or Instagram. No website needed.
2
Sivan gets it right awayTheir name, email, phone, child's age and hoped-for start date go straight to Sivan so she can call.
3
Added to the email listThe parent is added to the Shalom Orlando email list and offered a link to book their tour.
4
Logged hereThe request shows up on this dashboard so you can see results and cost per request.
All four happen on their own, for every single request.
Who the ads reach

The right local parents, with your current families kept out

Two local audiences, with families already at ECLC kept out so the budget only reaches new parents.
Local parents

Parents looking at preschools now

Parents within 10 miles of Maitland who follow preschool, Montessori and early childhood topics, the ones most likely to be choosing a preschool right now.

Wider local reach

More local parents Facebook finds for you

Parents aged 28 to 45 around Orlando, where Facebook finds the ones most likely to respond and learns who books a tour.

Your current families are kept out, so every dollar goes toward reaching new ones.
The journey

From a scroll to an enrolled family

  1. A local parent sees the adOn Facebook or Instagram, shown as Shalom Orlando, with one of five ads including your own ECLC video.
  2. They tap, and the form opens inside FacebookPre-filled with their details, asking the child's age and hoped-for start date, so the requests that come through are serious ones.
  3. The follow-up takes overSivan gets the alert, the parent is welcomed and added to the list, and the request is logged here.
  4. Sivan callsThe step that turns a request into a booked tour. The faster the call, the more that book.
  5. The family tours the preschoolIn person at 851 N Maitland Ave, with a self-book link offered too.
  6. The family enrollsA $200-off offer for enrolling within 14 days helps, and every enrollment is tracked here against spend.
What is set up

What is running for you

A real lead campaign with a tour-request form inside Facebook, not a boosted post
A local audience of parents looking at preschools
A wider local audience for Facebook to learn from
Your current families kept out to protect the budget
Five ads, including your top ECLC video, on the Shalom Orlando page
Every request sent straight to Sivan so no parent waits
Each parent added to your email list and offered a tour link
A $2,500 budget cap, daily tracking, and this dashboard