ECLC Preschool Tour Campaign

Facebook and Instagram ads that reach local parents, capture tour requests inside Facebook, and send every one straight to Sivan. The Roth Family JCC at Shalom Orlando, June to July 2026.
● Live · delivering
Budget used
$52 / $2,500
$2,500 cap, running June to mid-July
Tour requests
4
Parents who asked for a tour
Cost per request
$13
Spend per request
Link clicks
21
Taps on the ad
New subscribers
4
Added to the email list
Tours booked
1
Updated as families tour
Numbers last updated 9 Jun 2026, 12:19 PM. This dashboard updates every day.
Latest updateLive and delivering. 4 tour requests so far at $13 each, and the message parents respond to is 'Flexible preschool schedules'. We are holding the budget steady while we test and wait for the lookalike and retargeting audiences to unlock.
Where this is heading

What the budget should produce

A projection from the numbers so far, so you can see the likely outcome of the $2,500, not just today's figures. These use typical preschool conversion rates and sharpen as Sivan logs real tours and enrollments.
Projected requests
193
From the full $2,500 at today's cost
Projected tours
116
Estimate at typical booking rates
Projected enrollments
46
Estimate, sharpens as families enroll
Cost per tour
$52
Spend per tour booked
These are estimates to show direction, using common preschool conversion rates, and they sharpen as real tours and enrollments are logged. Share the average tuition and I will add projected revenue against the $2,500 spend.
Day by day

How each day is performing

Real figures for every day the campaign has run, so you can see the momentum building over time.
DayRequestsClicksSpend
06-08420$50
06-0901$2
The funnel

From a click to an enrolled family

How each stage turns into the next. The first two fill automatically from the ads, the last two update as Sivan logs tours and enrollments.
Ad clicks
21
↓ 19% complete the form
Form completions
4
↓ 25% book a tour
Tours booked
1
↓ 0% enroll
Enrolled
0
What is working

The message parents are responding to

We are testing several different messages at once. So far one is doing most of the work, and that is where the budget leans next.
Top performing ad
Flexible preschool schedules
Need just 2 or 3 days, not 5? Our JCC preschool has flexible schedules that fit your family. Book a tour.
4 of 4tour requests from this ad$7cost per request
Where we are: the testing phase. We run several different messages to a small local audience and let real parents show us which one lands. The early winner is shown above. The next moves are to put more behind that message with fresh versions of it, retire the ads that are not converting, and switch on warm lookalike and retargeting audiences as Meta unlocks them for a brand new account. We hold budget back on purpose so it is still running when those stronger audiences come online.
Where our families are coming from

The areas behind the requests

A read on where each parent is originally from, taken from their phone area code. Useful on the tour, and a hint at whether they are local or new to Orlando.
Lakeland, FL
1
Orlando area, FL
1
Long Island, NY
1
Palm Beach, FL
1
Based on each parent's phone area code, which hints at where they are originally from. 1 look local to the Orlando area and 3 are from further afield, which often means they have moved here. A warm way into the tour, as Marni suggested: ask where they have moved from, then be helpful well beyond the school.
Every ad, live

The actual ads running, with real-time stats

Each ad parents are seeing, with its own numbers, updated every day. Green means live. The strongest gets more budget, the weakest get retired.
Live
Flexible preschool schedules
4requests
$7per req
16clicks
$29spent
Live
Small classes, big attention
0requests
-per req
4clicks
$18spent
▶Live
See why families choose us
0requests
-per req
1clicks
$5spent
Live
See why families choose us
0requests
-per req
0clicks
$1spent
Live
It's not too late to enroll
0requests
-per req
0clicks
$0spent
The follow-up, handled for you

When a parent asks for a tour, four things happen on their own

Every tour request sets off these four steps by itself, day or night, so no parent is left waiting on the team.
1
Request capturedThe parent fills in a short form inside Facebook or Instagram. No website needed.
2
Sivan gets it right awayTheir name, email, phone, child's age and hoped-for start date go straight to Sivan so she can call.
3
Added to the email listThe parent is added to the Shalom Orlando email list and offered a link to book their tour.
4
Logged hereThe request shows up on this dashboard so you can see results and cost per request.
All four happen on their own, for every single request.
Who the ads reach

The right local parents, with your current families kept out

Two local audiences, with families already at ECLC kept out so the budget only reaches new parents.
Local parents

Parents looking at preschools now

Parents within 10 miles of Maitland who follow preschool, Montessori and early childhood topics, the ones most likely to be choosing a preschool right now.

Wider local reach

More local parents Facebook finds for you

Parents aged 28 to 45 around Orlando, where Facebook finds the ones most likely to respond and learns who books a tour.

Your current families are kept out, so every dollar goes toward reaching new ones.
The journey

From a scroll to an enrolled family

  1. A local parent sees the adOn Facebook or Instagram, shown as Shalom Orlando, with one of five ads including your own ECLC video.
  2. They tap, and the form opens inside FacebookPre-filled with their details, asking the child's age and hoped-for start date, so the requests that come through are serious ones.
  3. The follow-up takes overSivan gets the alert, the parent is welcomed and added to the list, and the request is logged here.
  4. Sivan callsThe step that turns a request into a booked tour. The faster the call, the more that book.
  5. The family tours the preschoolIn person at 851 N Maitland Ave, with a self-book link offered too.
  6. The family enrollsA $200-off offer for enrolling within 14 days helps, and every enrollment is tracked here against spend.
What is set up

What is running for you

A real lead campaign with a tour-request form inside Facebook, not a boosted post
A local audience of parents looking at preschools
A wider local audience for Facebook to learn from
Your current families kept out to protect the budget
Five ads, including your top ECLC video, on the Shalom Orlando page
Every request sent straight to Sivan so no parent waits
Each parent added to your email list and offered a tour link
A $2,500 budget cap, daily tracking, and this dashboard
What is coming next

How we grow from here

The plan from this point, so everyone can see where the campaign is going.
  1. Double down on the winning messageMore versions of the flexible-schedules ad, with the ones that are not converting retired.
  2. Switch on lookalike and retargeting audiencesThe moment Meta lifts the new-account hold, we show the winning ad to parents most like the ones already enquiring, and to people who watched the video or started the form.
  3. Add an angle for families new to the areaA community-focused ad for parents who have recently moved to Orlando, who are often the ones most actively looking for a preschool and a community.
  4. Keep the cost per request low and the budget pacedSo the campaign is still running when those stronger audiences come online.
Good to know

Common questions, answered

What happens when a parent fills in the form?Their details go straight to Sivan to call, they are added to the email list, and the request is logged here. Facebook does not call or email them, so we handle all of that.
Why are some ads spending with no requests yet?We are testing several messages on a small budget. The ones not converting are paused or retired, and the budget moves to the winner.
When will we see more leads?As the budget paces across June and July, and especially once the lookalike and retargeting audiences switch on.
How is the budget being spent?A fixed $2,500 cap, paced daily, with a hard stop so it never overspends. The spend is shown at the top of this page.
Where are the parents' contact details?Those stay private with Sivan by email and in Slack. This page is shareable, so it shows numbers and status only, never personal details.